After crossing paths at an MBA program, Abirami and Subashree instantly bonded over their shared passion for a holistic approach to a healthier lifestyle. Soon deciding to turn this commonality in to a well-rounded reality ignited the idea of debuting “11:11 Vital Juicery”. The idea was to introduce a product that was wholesome but at the same time a product that would have a positive impact on people’s daily routine by making nutritious and healthy consumption more accessible. This also made it possible for the Juicery to include fruits and vegetables into the regular diet of the consumers, which is the need of the hour considering most people miss out on its major nutritional benefits given their busy lifestyle. With the mission to empower consumers to get more from life through healthy eating, the aim is to provide a high quality and nutritious product that has also been the priority of our start up from its get-go. Ergo, 11:11 Vital Juicery is more than just a business project, it is a focused effort to help consumers feel their best selves by taking care of their health needs while they’re occupied in their work or personal life. We’re the answer to everyone that struggles to stay healthy and a yummy one at that might we add! We couldn’t be happier bringing our intuition to life and taking you along with us on this journey would be an added bonus.